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Raimundo Valenzuela Kerestegian

Design Student at Universidad Catolica de Chile & Plan ₿ Network Graduate

DESIGN

As part of a design research project, we worked with Santiago’s Arturo Merino Benítez International Airport, Chile’s main air terminal.

During the process, we noticed something simple but important: this airport moves millions of people, but says very little about where they’ve arrived. It’s efficient, modern, but culturally neutral. It works—but it doesn’t connect. That’s where MITA comes in. It’s a modular installation that combines mirrors and images of Chilean landscapes to turn empty corridors into something more alive. The idea is not just to show Chile, but to let people see themselves in it.

We tested small interventions in high-traffic areas: altered signs, symbolic actions, and reflective surfaces. What really worked were cultural and unexpected stimuli—elements that break the automatic flow and invite people to stop, look, and remember.

MITA is a way to shift the experience of arrival. To turn movement into meaning. It starts at Santiago’s airport, but it could live anywhere people land.